SYDNEY, August 12, 2013 – Today, Royal Caribbean International recognises an important milestone in its 45-year company history as it welcomes its 50 millionth guest. The momentous occasion kicks off a year-long celebration honouring the cruise line’s guests, business partners, employees and crew.
“For more than 45 years, Royal Caribbean’s guiding principle has been to “deliver the WOW” to our guests, providing them with experiences, services and amenities that can only be found on Royal Caribbean,” said Adam Goldstein, President and CEO, Royal Caribbean International. “The men and women on our ships who deliver these WOW moments are what inspire our loyal guests to return to sail with us again and again.”
Spreading across the globe like a New Year’s Eve-style party, each of Royal Caribbean’s 21 ships will recognise the milestone with a host of shipboard festivities. The onboard events will mark the start of a year-long campaign where guests are encouraged to share their favorite “WOW moments” from cruising with Royal Caribbean over the years by posting photos, videos and memorable stories on Facebook and Instagram with the hashtag #RoyalWOW.
“Every day on our ships, guests from around the world are creating and experiencing unforgettable WOW moments,” said Lisa Bauer, Executive Vice President, Global Sales and Marketing, Royal Caribbean International. “As we mark this incredible milestone, we are inviting guests to relive those special moments and celebrate with us by sharing their personal Royal WOWs.”
Royal Caribbean’s exceptional Gold Anchor Service is one of the factors that has helped the cruise line achieve this significant milestone. Recent accolades across the globe – including awards from the Australian Federation of Travel Agents (AFTA), Conde Nast Traveler, Travel + Leisure, Travel Weekly and the World Travel Awards – highlight Royal Caribbean’s commitment to providing unparalleled vacation experiences.
Royal Caribbean started cruising in Australian waters in the late 1990s and opened an office in Sydney almost five years ago. Over this relatively short time, the brand has “delivered the WOW” to over half a million Australians and New Zealanders. In October, Royal Caribbean looks forward to welcoming back three superliners to the region: Rhapsody of the Seas, Radiance of the Seas and the largest superliner ever based in the region, Voyager of the Seas. Over the summer season these ships will offer unforgettable itineraries throughout Australia, New Zealand and the South Pacific.
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About Royal Caribbean International
Royal Caribbean International is an award-winning global cruise brand with a 40-year legacy of innovation and introducing industry firsts never-before-seen at sea. The cruise line features an
expansive and unmatched array of features and amenities found only on Royal Caribbean including, jaw-dropping, Broadway-style entertainment and industry-acclaimed programming that appeals to families and adventurous vacationers alike. Owned by Royal Caribbean Cruises Ltd. (NYSE/OSE: RCL), the cruise line sails 21 of the world’s most innovative cruise ships to the most popular destinations in the Caribbean, Europe, Alaska, South America, the Far East, and Australia and New Zealand.